Amidst the rising concern's at retail regarding digital content, all is not lost – for some time it will remain the arena for big budget releases, like the on-coming Modern Warfare 2 juggernaut. We all know that Activision and developer Infinity Ward expect it to be game of the year, and in 2009 there has been something new to say about the release every week.
But talk all you want about the price, Activison has bent over backwards to make sure there is plenty of incentive for people to buy it.
This has been key since its existence was teased out through a strict PR campaign guided by the developer behind the game. Right through to things like night vision goggles and special hardware bundles, it has become clear there are plenty of ways this is a rewarding release whether you are a retailer, format-holder, peripherals firm, the specialist press, Activision itself or a consumer.
In fact, the game’s almost in a genre of its
own; so expect rival publishers to try to turn their own ‘average’ franchises into mega-hits for retail in 2010 and beyond.
Maybe there’s some hope for the High Street yet.
Comments
its all about the game ...
with a projected age classification of 15 or 18 for CoD:MW2, its not exactly aimed at kids. So all the guff of collector editions, veteran editions blah blah blah with night vision goggles, or a hold-all with a game logo emblazzioned on the side of it, doesnt sound all that cool for an adult.
Why can a game just a game without it being turned into a circus purely to make a bit on money on the side with gimmicks. Any adults that buy it for the night-vision goggles probably buy a football shirt and get their favourite player's name on the back of it, or the police know of their existance.
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