As part of MCV's commitment to hiring specialist staff who understand the sector it serves, whilst having a personal passion for games, Ben Parfitt joined the team direct from leading distributor Creative in 2005.

His knowledge of the market made him a key member of an editorial team that has successfully maintained its number one position in the UK and international market.

Parfitt helped to drive the magazine's news and trade community site www.mcvuk.com to a position of dominance in the sector and switched over to the role of Online Content Manager in April 2007.

Co-ordinating editorial and commercial strategies, Parfitt is a key part of the biggest ever MCV publishing resource, ensuring that it can meet all reader and client demands, whilst constantly growing the brand's influence and readership.