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28th Mar 2012
The F2P Summit will explore everything game developers needs to know about free-to-play strategy and how they can make it work for them.
Created with independent developers, traditional publishers, IP and media owners plus brand marketers in mind, the conference will cover topics such as user acquisition, customer retention, community management and how to monetise your business models.
There will also be a session on the crucial differences between the App Store and Google Marketplace.