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Monetising Mobile: Emerging Markets
28th Sep 2010
| Location: | Soho Hotel, London |
Event Description
Monetising Mobile: Emerging Markets
Tuesday, September 28th, 2010
Soho Hotel
London
Overview
It follows our hugely successful May event and will examine the market for mobile content in regions such as Russia, Eastern Europe, India, China, South Africa, Brazil, the Middle East and more.
It will address topics such as:
• Operator strategy on mobile value added services – walled gardens v D2C
• Availability of carrier billing
• Successful content services: ringbacks in India, ad-funded SMS in South Africa...
• Handset penetration and brand market shares
• What type of mobile advertising works best – and how to implement it
• The enduring power of IVR services
• The best aggregators to know
• When and how to localise your content
The Gold Sponsors for this event are Hungama Mobile, India's largest mobile content and marketing specialist, and BuzzCity, the global mobile ad network.
Speakers
* Keynote speaker: Anu Shah, CEO, IMI Europe – An overview of the content market in key regions from one of the sector’s biggest specialists
* Simon Davies, MD Europe of Snaptu – Putting the internet into the hands of feature phone users
* Gary Corbett, commercial director, Oxygen8 – an insight into South African mobile VAS market
* Neeraj Roy, Hungama – what does the Indian content consumer want?
* Shailendra Pandey, senior analyst, Informa – key stats an insights from the world’s emerging markets
* Anuj Khanna, CEO, Wireless Expertise – a statistical snapshot of the Indian market
* James Lamberti, VP of global research and marketing, InMobi – The mobile advertising market in India, Asia and the Middle East
* Andreas MacMahon, account director, Accumulate UK – pre-loaded content distribution in emerging markets
* Dave Moreau, CEO, Fonestarz – How to get your content into the Middle Eastern region
* KF Lai, CEO, Buzz City – Profiling the mobile internet user. This session will provide insight into the consumer behaviour of today's mobile internet user in emerging markets.
* Balbir Blugan, applications manager, Sony Ericsson – the market for apps in Russia and the Middle East
And more to be confirmed...
Tickets and sponsorship
Email Katy.Grant@intentmedia.co.uk now to reserve a place at the early bird rate of just £199 + VAT, or call her on +44 (0) 1992 535 646 for more information.
From August 10th, the rate will be £229 +VAT.
For sponsorship and ticket enquiries, please contact Katy.Grant@intentmedia.co.uk or call +44 (0)1992 535 646.
If you are interested in speaking at Monetising Mobile: Emerging Markets, please contact Tim.Green@intentmedia.co.uk, or call +44 (0)1992 535 646.
