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15th Mar 2008 - 16th Mar 2008

Location: Wembley Stadium - London

Event Description

The retailer expects to attract 40,000 consumers over the two-day event. It stands as the first major domestic consumer games show since the collapse of London's GameStars Live in 2004 - the same year trade show ECTS petered out.

And the retailer is calling on publishers to make it 'the best interactive entertainment show the Uk can offer'.

the show, co-organised by Tandem Events, will target mainstream consumers. Adult ticket prices have been kept deliberately low - just £9 per day or £16 for a weekend pass.

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