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EXG announces Call of Duty Cable Guy devices

EXG announces Call of Duty Cable Guy devices

Entertainment specialist EXG and figurine manufacturer Cable Guys have announced a collaboration to create two new phone and controller holders to celebrate the launch of Call of Duty: WWII. Launching ...

Katharine  Byrne
by Katharine Byrne
on Oct 17th 2017 at 2:30PM in News
The pink console problem: how not to market games to women

The pink console problem: how not to market games to women

Chinese smartphone manufacturer Huawei came under fire yesterday when its CEO Richard Yu said that "pink gold" was the "preferred colour" for women during a launch event for its new ...

Katharine  Byrne
by Katharine Byrne
on Oct 17th 2017 at 12:15PM in News
Wolfenstein 2's 'Punch a Nazi' marketing campaign is 'a healthy avenue to vent frustration' says Bethesda

Wolfenstein 2's 'Punch a Nazi' marketing campaign is 'a healthy avenue to vent frustration' says Bethesda

Bethesda has opened up about its recent marketing campaign for its upcoming shooter Wolfenstein II: The New Colossus. Launched on Twitter over the weekend, the short video showed an in-game ...

Katharine  Byrne
by Katharine Byrne
on Oct 17th 2017 at 11:40AM in News
Valve's Orange Box paved the way for today's physical indie retail space

Valve's Orange Box paved the way for today's physical indie retail space

When Valve launched Portal, Team Fortress 2 and Half-Life 2: Episode Two as The Orange Box bundle back in 2007, it had a transformative effect on the games retail space ...

Katharine  Byrne
by Katharine Byrne
on Oct 17th 2017 at 11:15AM in News

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Ultimo Hombre to make esports accessible for everyone with new Gamerdays events

Ultimo Hombre to make esports accessible for everyone with new Gamerdays events

A brand-new series of esports events are coming to the UK, courtesy of a partnership between newcomer organisation Ultimo Hombre and nightclub chain Deltic, the companies have announced.

Katharine  Byrne
by Katharine Byrne
on Oct 17th 2017 at 9:25AM in News
TT Games, Frontier, Wargaming and Criterion to headline Yorkshire Games Festival 2017

TT Games, Frontier, Wargaming and Criterion to headline Yorkshire Games Festival 2017

TT Games, Frontier Developments, Criterion Games, Ninja Theory, Wargaming and Naughty Dog will headline this year's Yorkshire Games Festival, event organisers have announced.

Katharine  Byrne
by Katharine Byrne
on Oct 17th 2017 at 9:00AM in News
SpecialEffect at 10: "We've increased our work tenfold"

SpecialEffect at 10: "We've increased our work tenfold"

SpecialEffect celebrates its 10th anniversary this year and just raised over £300,000 during its One Special Day campaign. We talk to founder and CEO Dr Mick Donegan about what’s next for ...

Katharine  Byrne
by Katharine Byrne
on Oct 16th 2017 at 12:15PM in News
Have Shadow of War sales lived up to its 'triple-A flagship' billing?

Have Shadow of War sales lived up to its 'triple-A flagship' billing?

Warner Bros' Middle-earth: Shadow of War's first weekend figures came out this morning and it looks to be down on what the company was hoping for the title. It's still ...

Seth Barton
by Seth Barton
on Oct 16th 2017 at 11:05AM in News

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Andrey Zimenko

Wargaming opens new mobile studio in Moscow

Wargaming has opened a new mobile development studio in Moscow, the company has announced. Headed up by industry veteran Andrey Zimenko (pictured right), the studio will start developing "mid-core" ...

Katharine  Byrne
by Katharine Byrne
on Oct 16th 2017 at 10:50AM in News
The FIFA 18 juggernaut holds off Shadow of War to keep top spot

The FIFA 18 juggernaut holds off Shadow of War to keep top spot

FIFA 18 has now been the top of the UK weekly physical charts for the third consecutive week.

Marie Dealessandri
by Marie Dealessandri
on Oct 16th 2017 at 10:25AM in News
Humble Bundle

IGN acquires Humble Bundle

Media giant IGN has acquired the pay-what-you-want game bundle service Humble Bundle, the companies have announced. Exact terms of the surprising deal haven't been disclosed, but Humble Bundle has said ...

Katharine  Byrne
by Katharine Byrne
on Oct 16th 2017 at 10:23AM in News
Cuphead sells 1m in two weeks, but only around 400,000 on Xbox

Cuphead sells 1m in two weeks, but only around 400,000 on Xbox

Xbox console exclusive Cuphead has sold over a million copies in just two weeks, Studio MDHR has announced. Released on September 29th for Xbox One, Windows 10 and Steam, the ...

Katharine  Byrne
by Katharine Byrne
on Oct 16th 2017 at 10:00AM in News

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Day One sales for The Flame in the Flood on Switch has beaten all other formats, says Curve

Day One sales for The Flame in the Flood on Switch has beaten all other formats, says Curve

Curve Digital released indie roguelike The Flame in the Flood on the Nintendo Switch yesterday, and the game has already "smashed" expectations, according to publishing director Simon Byron, beating Day ...

Katharine  Byrne
by Katharine Byrne
on Oct 13th 2017 at 12:15PM in News
There and back again - CCP's VR journey with Eve: Valkyrie and Sparc

There and back again - CCP's VR journey with Eve: Valkyrie and Sparc

In just under 15 years, CCP Games has built one of the most important and dedicated communities in the history of video games. After launching in May 2003, Eve Online has ...

Marie Dealessandri
by Marie Dealessandri
on Oct 13th 2017 at 10:40AM in News
Bowser

Japan's physical game market slows despite SNES Mini boom

As we reported on Wednesday, the SNES Mini was the main story of Japanese retail this week, out-selling both the Switch and the NES Mini in its first week, ...

Katharine  Byrne
by Katharine Byrne
on Oct 13th 2017 at 10:40AM in News

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New Xbox One S bundles feature Rocket League and Minecraft

New Xbox One S bundles feature Rocket League and Minecraft

Microsoft has announced three new Xbox One S bundles priced at just £229. Launching in the coming weeks, the UK will receive an Xbox One S Rocket League Blast-Off Bundle, ...

Katharine  Byrne
by Katharine Byrne
on Oct 13th 2017 at 10:00AM in News
IGN, Facebook and The Trailer Farm headline MCV's media and marketing special

IGN, Facebook and The Trailer Farm headline MCV's media and marketing special

In this week’s media and marketing special issue, we talk to IGN’s co-founder and chief content officer Peer Schneider about the constantly evolving platforms it must harness to build its ...

Marie Dealessandri
by Marie Dealessandri
on Oct 13th 2017 at 9:30AM in News

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UK

Department Overview

Play Expo Manchester 2017 to host Ubisoft, Jagex, PQube and more

Play Expo Manchester 2017 to host Ubisoft, Jagex, PQube and more

Replay Events has announced the full line-up of games and publishers that will be attending this year's Play Expo Manchester at Event City. Taking place this weekend (October 14th-15th), the ...

Katharine  Byrne
by Katharine Byrne
on Oct 12th 2017 at 12:10PM in News
Fortnite's battle royale mode hits 10m players in two weeks

Fortnite's battle royale mode hits 10m players in two weeks

Epic Games has announced that its controversial Battle Royale mode for Fortnite has already hit 10m players in just two weeks. The game also peaked at 525,000 concurrent players on ...

Katharine  Byrne
by Katharine Byrne
on Oct 12th 2017 at 11:25AM in News
How to manage risks and rewards of user-generated content

How to manage risks and rewards of user-generated content

Authenticity has become a highly desirable feature of brands’ marketing to millennials and Generation Z, and influencer marketing and user-generated content (UGC) are increasingly vital bowstrings in the quest to ...

on Oct 12th 2017 at 11:00AM in News
Oculus Rift price cut to £399 for good

Oculus Rift price cut to £399 for good

In addition to announcing a brand-new standalone VR headset in the form of the Oculus Go, Oculus also announced yet another permanent price cut for its regular Rift headset. 

Katharine  Byrne
by Katharine Byrne
on Oct 12th 2017 at 10:30AM in News
Sony unveils officially licensed mini PS4 controllers

Sony unveils officially licensed mini PS4 controllers

Sony has expanded its range of officially licensed third-party controllers via a partnership with accessories firms Hori, Nacon and @Play, which each designed miniature controllers for the PS4.

Marie Dealessandri
by Marie Dealessandri
on Oct 12th 2017 at 10:28AM in News
Standalone Oculus Go VR headset launches next year for $199

Standalone Oculus Go VR headset launches next year for $199

Oculus has announced a brand-new standalone VR headset for release in early 2018. Unveiled yesterday at its OC4 conference, the Oculus Go will cost $199 and doesn't require any cables ...

Katharine  Byrne
by Katharine Byrne
on Oct 12th 2017 at 10:05AM in News