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$1m worth of pizza ordered through Pizza Hut's Xbox 360 app

Ben Parfitt
$1m worth of pizza ordered through Pizza Hut's Xbox 360 app

Customers have ordered over $1m worth of pizza through the Xbox 360’s Pizza Hut app in just four months.

"It's been a source of unbelievable growth for us," Pizza Hut’s PR director Doug Terfehr told Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect.

While the company is unwilling to talk specifically about rolling out its app onto other consoles, it does admit to being in “ongoing conversations” with other platform holders.

It did, however, specify that it is waiting for the Xbox One install base to grow before expanding onto Microsoft’s newest machine.

“As soon as we did one, everyone was contacting us to do the next [one]. When you talk about a sweet spot for the pizza category it's definitely gamers and gaming. We're not done in that space."

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Tags: app , xbox 360 , revenue , pizza , pizza hut

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