505 Games believes its Ashes game will outperform all previous cricket titles thanks to a double helping of tournaments.
The timings of this year’s Ashes means the UK publisher will be able to maintain sales momentum throughout the year as, for the first time, there will be two Ashes tournaments held back-to-back.
“Any Ashes year provides a bumper sales opportunity for cricket games as Codemasters saw back in 2009,” UK and export marketing director Alison Greagsby told MCV. “2013 is a very unique year for the Ashes with two series back-to-back. So there are two sales windows to exploit.
“The talk around the Ashes tournament itself is building across mainstream sports media, we’re seeing an unprecedented level of interest from the worldwide cricket audience.”
Ashes Cricket 2013 is due for release on 360, PS3, Wii U and PC on June 21st.