Ben Cousins, the general manager of EA's free-to-play division Easy Studios, has lashed out the high price business model that continues to boss the console market.
“I can’t think of anything more exploitative than gating all of your content behind having to pay someone $60," he told Rock Paper Shotgun. "That’s a really harsh business model if you think about it objectively.
"What we do is enable everyone to play the game, and figure out if they like it. If they don’t like it they can walk away and they don’t lose anything.”
Cousins went on to say that in the future gaming will become "platform agnostic" that will offer "deep experiences" while retaining the notion of a cost-free barrier to entry.