MCM Expo and Ubisoft have announced a new partnership that will see Assassin’s Creed: Brotherhood headline the October show.
The game has been named as official sponsor of the event. As part of this deal, Ubisoft will help to promote the upcoming expo.
The publisher will also raise awareness of Brotherhood at the event with special activities, banners and more.
Consumers will be able to get some hands-on time with both the multiplayer and single-player modes of the latest Assassin’s Creed game ahead of its release on November 19th.
“Partnering with MCM Expo is yet another way to bring Assassin’s Creed: Brotherhood to life, create positive word of mouth in the run-up to release and ensure the game is front of mind,” Ubisoft brand manager Jan Sanghera told MCV.
“We have always supported MCM Expo in the UK and it’s encouraging to see it growing in popularity year-on-year.
“The event brings together many forms of entertainment such as film, video games, comics and anime, providing visitors with the opportunity to experience everything under one roof.
“From our perspective, it’s about ensuring Assassin’s Creed: Brotherhood is seen as an essential part of this entertainment mix. It’s a fun environment, and will provide visitors the chance to engage and interact with the brand.”
MCM Expo in association with Assassin’s Creed: Brotherhood will be held at London’s ExCeL Centre from Friday, October 29th to Sunday, October 31st.
The game arrives in stores a few weeks after the event on Friday, November 19th for Xbox 360 and PS3.