Kaufman Bros analyst Todd Mitchell has voiced his doubt that EA’s Medal of Honor is creating the required level of excitement amongst consumers that is needed if it hopes to ruffle the FPS sector’s feathers.
“We are increasingly concerned about the prospects for Medal of Honor,” he told Gamasutra. “The game is not developing the level of buzz necessary to knock Call of Duty off its perch.
“[The October launch is] ill-timed, sandwiched between the September 14th release of Microsoft's Halo: Reach, which recorded $200 million in first-day sales, and the November 9th release of Call of Duty: Black Ops. We really don't see a rationale for owning all three of these games.”
Earlier this month EA’s European senior vice president Jens Uwe Intat painted a confident picture to MCV: “We certainly want to get back on top for shooters with Medal of Honor.
“We’re not going to outdo Call of Duty this year but it will get dangerously close. This is going to be a journey, as it has been with the way FIFA overtook PES. In the years to come, we’re definitely going to beat Activision and Call of Duty.”