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Atari sells Driver to Ubi for $24m


Ubisoft has bought the intellectual property and technology rights to Driver, as well as most of the assets and all of the personnel of developer Reflections Interactive.

The cost of the acquisition is 19 million euros, or $24m.

"This allows us to enter into the driving games segment, one of the most important segments in the gaming industry. With more than 14 million units sold throughout the world, Driver is one of the most successful brands in the history of video games," said Yves Guillemot, CEO of Ubisoft.

The deal follows Atari's recent sale of Timeshift to Vivendi and Stuntman to THQ.

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