The average price of video games last year was £25.63.
That’s an increase of 5.4 per cent year-on-year. In 2010, the average cost of games was £24.32. Specialists, generalists and indies increased prices the most, up 7.1 per cent for an average selling price of £27.01.
Supermarket game prices were up 6.5 per cent to £25.48, while online the average cost of software was £25.63, up 2.6 per cent over 2010.
There are two main reasons for the rise in games prices.
Q4 blockbusters such as Call of Duty and FIFA were not heavily discounted like they have been in previous years, while sales of budget games – primarily for Wii and DS – continue to slow.