BARD reborn as ERA

To reflect its position as trade representative of 90 per cent of music, video and games retail, the new name indicates the greater diversity of its members, from supermarkets to independents and online stores. It will continue to work closely with ELSPA, as well as music and video representatives the BPI and BVA. Its council members will also stay the same.

“Our rebrand can be seen as the culmination of industry change over the last five years,” said ERA secretary general Kim Bayley. “Film and games retail sectors have become as large as music, and digital formats have delivered a sea-change in the way people buy and consume entertainment. The name change demonstrates our commitment to represent the interests of our increasingly diverse membership, through a period of rapid industry change.”


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