Hunted: The Demon’s Forged is being backed by online activity over the next two weeks to maintain interest post-release.
The Xbox 360, PS3 and PC fantasy action game from Bethesda went on sale in the UK yesterday, but ads have been running since August last year.
Bethesda will continue to promote the title until mid-June with games website takeovers, pre-roll YouTube videos, Xbox Live spotlights and targeted activity on Facebook.
Pre-order and launch hubs have appeared on sites including IGN, Eurogamer, GameSpot, Gametrailers and Inc Gamers. Gamerzine also ran a special Hunted online magazine to over 330,000 subscribers.
At retail a street team helped drive awareness, while GAME received exclusive Assassin and Demon SKUs with additional in-game content.
Hunted was also showcased at Bethesda’s own BFG event earlier this year. The title was developed by InXile.
Bethesda’s other fantasy game Elder Scrolls V: Skyrim will be released this November. It’s the sequel to the hugely successful first person RPG Elder Scrolls IV: Oblivion.