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Big brands back GMAs

Ben Parfitt
Big brands back GMAs

Bethesda and Konami have become the latest publishers to back the Games Media Awards.

The GMAs will take place at Jongleurs in Camden on the evening of Thursday, October 15th. They will reward the very best from the specialist and mainstream games media in print and online.

Bethesda has signed up as a Silver Sponsor and will be highlighting its original third party shooter, WET, in front of pretty much the entire UK games media.

The firm’s European marketing and PR manager Sarah Seaby commented: “The Games Media Awards are now a big date in the industry’s diary, and a unique gathering of journalists from all quarters.

“As well as a platform for rewarding the very best from the UK media, it’s also a way of thanking the entire games press for the work they do in promoting the industry throughout the year.”

Konami, meanwhile, has stepped forward to sponsor the Best Games Coverage in a National Newspaper category, utilising its horror movie spin-off game, SAW.

Marketing manager Rosemarie Dalton said: “The GMAs have become a great way of rewarding the best people and brands in the games media. The fact that it recognises the mainstream press as much as the specialists is crucial, and it’s why we’re very happy to use our upcoming mass market release, SAW, to sponsor the National Newspaper category. The competition will be fierce, and we look forward to toasting the overall winner.”

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Tags: Media , mcv , gmas , awards , intent , gma , gmaes

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