Bigben has announced it is returning to the UK following its split with former distribution partner Venom.
The French peripherals manufacturer and software publisher will now launch its products in the UK itself. Only a selection of its games are currently available in the UK – including My Body Coach and Cyberbike, which are on sale at Argos.
Industry veteran Ann Hurley will handle sales and marketing in the UK. Hurley has spent 20 years working in the games industry, including stints at US Gold, 2020 Logistics, Focus Multimedia and Europress.
“Bigben Interactive has succeeded in securing big market share numbers around Europe and we would like to see the same success within the UK,” said Hurley.
“We have some great new product ranges launching this year, which we plan to support extensively with marketing, so I hope this will be a move that will be welcomed by all of our retail partners.”
Bigben CEO Alain Falc added: “The UK is such an important market to get right and I’m confident that we have now identified the right strategy and the right team to achieve this.”
Bigben is set to launch its DSi XL peripherals range next month, which will be followed by a licensed range of Marvel accessories for multiple formats.
Bastion has been hired to handle PR and marketing for these products, as well as Bigben’s current catalogue of games and hardware.
The distribution agreement between Bigben and Venom will end on February 3rd.