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Blu-ray in 17% of US households

Ben Parfitt
Blu-ray in 17% of US households

After its now long-forgotten turbulent arrival on the global marketplace, Blu-ray has finally hit its stride and established itself in 17 per cent of North American homes.

Home Media reports that the number of Blu-ray players in homes in the region has doubled since 2008. It means one in five US homes now own one, which is a better attach rate than that enjoyed by leading movie rental service Netflix.

47 per cent of Blu-ray players in the country come courtesy of a PS3 purchase. However, earlier on in Blu-ray’s shelf life there were two PS3 consoles sold for every dedicated player. This has now narrowed to the point where both have sold in almost equal quantities.

Home Media adds that the format will need to further grow beyond PS3 if it wishes to significantly increase its market penetration.

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Tags: ps3 , sales , us , america , blu-ray , homes

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