MCV/DEVELOP News, events, research and jobs from the games industry
The average selling price of a game rose last year to over 31.
That’s according to GfK Chart-Track and Entertainment Retailers Association, which said the average selling price of a game in 2014 was 31.40, a 6.7 per cent increase on 2013’s 29.43. This is due to the increase in sales of PS4 and Xbox One titles, both of which carry a high selling prices.
The biggest increase in price was seen at home delivery outlets such as Amazon, where the selling price rose 7.5 per cent to 30.38.
The highest price for video games was at specialist stores, generalists and indies, where consumers were paying an average of 33.19 for their games. In 2013 this figure was 31.04.
Supermarkets saw the smallest increase in average selling price. The average grocer game price was 30.09, a rise of 5.5 per cent over 2013.
Video games was the only entertainment medium that saw prices rise in 2014. DVD prices fell 0.1 per cent year-on-year to 7.02, and the average selling price of a Blu-ray was 12.06 – a dip of 1.9 per cent. Meanwhile, album costs decreased 1.8 per cent to 7.71.
