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Brazil games market slows, other Latin countries on the rise - Superdata

Erik Johnson
Brazil games market slows, other Latin countries on the rise - Superdata

New research from Superdata shows that Brazil's digital games market has cooled off, while other areas in Central and South America have picked up significantly.

The organization's report states that while Brazil is still considered the “crown jewel” of the Latin America games market, countries like Mexico and Argentina are on the rise. The country accounts for 34 per cent of regional revenue, while Mexico now claims 22 per cent and Argentina makes up 14 per cent.

Mexico and Argentina's digital monthly spend average out to around 10 per cent higher than the rest of the region as well.

Brazil is expected to total $1.5bn this year, and reach $1.6bn by 2017 – strong figures, but much slower growth from previous years. MOBA titles League of Legends and Dota 2 have doubled their market share in the country, while mobile games totaled $606m total in annual revenue.

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Tags: Digital , mexico , brazil , MCV USA , Superdata , argentina , SuperData Research

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