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Brazil's BoaCompra books tickets to Europe

Ben Parfitt
Brazil's BoaCompra books tickets to Europe

BoaCompra has stated that it’s on the hunt for European talent having established its first office in the territory.

The Brazilian free-to-play company specialises in both publishing and monetising online titles and currently reaches around 70 per cent of all Brazil’s internet users.

It currently has offices in Maringá, São Paulo, Shanghai and, now, Lisbon, which will be home to its European operations. The move is the first stage in BoaCompra’s hunt for European-developed games.

The company has recently expanded its reach from purely Asian titles, with deals to monetize both League of Legends and Valve’s catalogue in its homeland.

“We have established this office in Lisbon with the express aim of signing up more European developed games for the Brazilian market and we invested over $1.5m into it,” director of international business development, Julian Migura said.

“In the medium term, we want to have 35 employees in our new European office, starting with 15 in 2013 and increasing to 30 at the end of 2013 and the beginning of 2014. Currently, I don’t think Europe understands just how large and lucrative the Brazilian F2P market is.

“Our mission here in Europe is twofold.  First, we want to introduce European developers to BoaCompra and relay to them the status and potential of the Brazilian market and, second, we want to host more European games on our network and hope to begin announcing a series of new partnerships with European developers in the coming months.” 

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Tags: f2p , free-to-play , europe , BoaCompra , lisbon

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