Call of Duty: Black Ops is the UK's biggest selling game of the year, according to Gfk Chart-Track.
The first person shooter – which sold 2m units in its first week on sale – beat off competition from FIFA 11, Just Dance and Red Dead Redemption to take the prize.
However, it was the only Activision game in the Top Ten. Ubisoft had the largest presence with Just Dance, Just Dance 2 and Assassin’s Creed: Brotherhood making the list, while Nintendo managed two games – with Wii Fit Plus at No.5 and Wii Sports Resort at No.8. Both games came out in 2009.
Chart-Track data revealed last week showed that the UK software market was down 6 per cent to £1.53bn.
“2010 was another strong year for the video games industry, with record breaking sales figures from games such as Call of Duty: Black Ops,” said UKIE director general Michael Rawlinson.
“2010 also saw casual gaming really take off, particularly on social networking sites and on mobile phones. With more video games than ever before being played, on an ever growing range of games consoles, PCs, mobile phones, mobile devices and internet enabled TVs, the industry has widened beyond all expectations and will continue to expand exponentially in 2011.”
The 2010 All-Formats Chart:
1: Call of Duty: Black Ops (Activision)
2: FIFA 11 (EA)
3: Just Dance (Ubisoft)
4: Red Dead Redemption (Take-Two)
5: Wii Fit Plus (Nintendo)
6: Just Dance 2 (Ubisoft)
7: Assassin’s Creed: Brotherhood (Ubisoft)
8: Wii Sports Resort (Nintendo)
9: Halo: Reach (Microsoft)
10: Battlefield: Bad Company 2 (EA)