The team behind popular casual portal Miniclip.com are turning their best online games into console titles. The site has more than 550 games and an audience of over 50 million users per month. As part of a partnership with South Peak, the company will be releasing a number of its titles via retail.
The deal kicks off with Wii and DS game Miniclip’s Sushi Go-Round next month.
“We’ve enjoyed working with South Peak and anticipate the continuation of this relationship on further titles,” Miniclip CEO Rob Small told MCV.
“Their strong distribution capabilities ensure we get the maximum exposure for our games in all key territories.”
Miniclip believes its quirky IPs are perfect for retailers and is maximising all possible opportunities to get its mini-games to wider audiences.
The company plans to accomplish this via both boxed product and online games compatible with a Wii and PS3 web browsers.
“We often see traditional developers devote an increasing portion of their resources to their titles and risk it all on having a possible hit,” said Small on the challenge of going up against triple-A console titles.
“It is abundantly clear to us that partnering with games publishers such as South Peak and helping them release titles based on our successful IP can lead to fun and profitable cross-platform games.
“We also have a suite of free Wii-enabled games on the site and we have seen a massive increase in users who want to access these games on the Wii.
“This increased demand confirms to us the value of releasing further games for these casual consoles.”
Miniclip’s Sushi Go-Round is due for release on March 5th, with an iPhone version to follow shortly after.
Small believes the popularity of this title makes it an ideal retail debut for Miniclip: “Sushi Go-Round has been played many millions of times on Miniclip.com,” he said.
“We want to let our users play their favourite games on all platforms so it makes perfect sense for us to bring the game to Wii and DS.”