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After omitting the game from
its big 2009 announcements last month
, publisher Codemasters has told MCV of its plans for its upcoming Formula One title.
Our game is an opportunity to bring F1 back on multiple platforms to a broader marketplace,” marketing vice president Alex Bertie told MCV.
Our vision for F1 is about making it exciting again as a video game property. We can’t talk about how we will do that yet, but we have big plans that will not just be one huge game later this year, but a phased approach over a number of years.
There’s a great alignment of ethos there that a UK studio is working on the game of a sport whose current champ is a young ambitious British driver.”
To read MCV’s complete interview with UK general manager Jeremy Wigmore and Alex Bertie, click here.
