It may now be Europe’s second largest games publisher, but Deep Silver insists it will stay true to its independent roots.
The Dead Island publisher saw its reputation rise this year following the acquisition of Saints Row, Volition and Metro: Last Light from bankrupt THQ.
“We are enjoying our promotion to the Champions League,” said international commercial director Menno Van Der Bil. “We are enjoying our executive briefings with Microsoft and Sony, and working with the big guys.
“But we know where we have come from. We cherish working on niche projects like Killer is Dead. We are not behaving different. We are proud of being one of the biggest independents in the games industry.”
He added: “In reality our DNA didn’t change. Our company is really down to earth. We are not comparing ourselves to the Ubisofts and EAs of the world.”
Saints Row IV arrives on August 23rd, which will be Deep Silver’s ‘biggest launch ever.’ But it’s not all about the blockbusters, with the team eyeing new markets.
“We want to explore other worlds in the video games universe. We are getting more educated and involved in the online business – PC, Xbox Live, PSN. And we’re looking at the free-to-play world as well, and mobile. What can we do with our IPs in mobile?”