Disney Mall Tour kicks off

Ben Parfitt
Having already outlined its plans for its huge Q4 marketing campaign dubbed ‘All Singing, All Dancing, All Gaming – All Disney’, Disney will this weekend embark on a nationwide mall sampling tour to promote its top line titles.

Games getting some special attention throughout the campaign include quiz title Disney Think Fast, dance title High School Musical 3 Senior Year Dance and accompanying DS release High School Musical 3 Senior Year as well as karaoke pair Disney Sing It and Disney Sing It: High School Musical 3 Senior Year.

The tour will run over five consecutive weekends throughout November and December, visiting some of the largest shopping malls the UK has to offer in the process. In all, around two million people will be exposed to Disney’s efforts.

“The ‘All Singing, All Dancing, All Gaming – All Disney’ mall tours will provide some real excitement for Christmas shoppers this year,” Disney Interactive Studios’ product manager Hannah Tandy told MCV. “All ages will be able to sing and dance to their hearts content as well as competing against each other to be a quiz champion on Think Fast. We will also be welcoming a special celebrity guest onto our stand!"

The full list of dates and locations are as follows:
November 8-9 – Arndale, Manchester
November 15-6 – West Quay, Southampton
November 22-23 – Bluewater, London
November 29-30 – Bullring, Birmingham
December 6-7 – Meadowhall, Sheffield

For more info visit www.disneyvideogames.co.uk

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Tags: gaming , disney , dancing , high , school , all , sing , musical , singing

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