ESA is changing the rules on booth sizes for 2009’s E3. After the failed attempt to control booth sizes for the small-scale summits in 2007 and 2008, ESA is now lifting all restrictions, even those which meant format holders had much bigger booths than publishers.
“One thing we’re doing is making sure that the booth sizes will be equal between first and third party publishers,” Gallagher revealed to MCV.
“It’s a more level playing field. We are taking the controls off so they can capture and display the excitement for the coming year.”
The ESA yesterday told MCV that more effort will go into making UK and European retail and media welcome at this year's event. It also released its complete list of exhibitors.