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EA: Casual market worth $13.5bn by 2010

The boss of EA’s Casual Entertainment division Kathy Vrabeck has said that she expects the total global casual games market to be worth around $13.5 billion in the next “couple of years”.

In a candid Q&A session – published on MCV sister site CasualGaming.biz – Vrabeck added that her department is forecasting to be worth a full $1 billion by 2011.

For the full story, visit CasualGaming.biz.

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Tags: Electronic Arts , ea casual entertainment , kathy vrabeck

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