EA: Nintendo needs to offer Apple-like support

James Batchelor
EA: Nintendo needs to offer Apple-like support

EA boss John Riccitiello reckons Nintendo needs to take a leaf out of Apple’s book when it comes to third-party support.

The publisher's CEO cited the iPad manufacturer as a prime example of how a platform holder should help external publishers and claimed Nintendo is too focused on its own IP, according to Industry Gamers.

“It’s a frustration for all third party publishers when a platform holder does less to promote third-party content,” he said. “A great third party company is Apple, a company that’s all third party content. There’s often tension in a company between first and third party content.

“Nintendo’s unique in the world. They’re a great company because of the blend of first and third party content. First party hardware and first part content is what makes them great, but it’s actually pretty tough.

“I can come up with a dozen titles in the last decade, but it’s really tough to come up with a dozen great titles that have been platform-defining for them that weren’t their own. I don’t care where it’s Mario, Twilight Princess or GoldenEye: it was their own content.

“I’m going back to N64 and I can go back to SNES if you want, but they’ve never really been a heavy third party-supporting system. It’s not lack of trying: they start the morning thinking what’s best for their own intellectual property.”

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Tags: Electronic Arts , Nintendo , Apple , ea , riccitiello , third party support

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