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EA Sports goes casual with 'Freestyle' brand

Michael French
Electronic Arts has unveiled a new sub-brand for its EA Sports label - a casual-oriented line of games under the EA Sports Freestyle umbrella, our sister site CasualGaming.biz reports.

In an official announcement, EA said that EA Sports Freestyle is "aimed at a growing, more casual sports gaming audience" and will include games that are "playful, inclusive, casual, and easy to pick up and play for kids and parents, women and men, and casual and hardcore sports fans of all ages."

The first game released under the label is Facebreaker, the arcade-style boxing title due for release later this year which is also EA Sports' first new IP since 2002.

More details can be found here at CasualGaming.biz.

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Tags: casual gaming , ea sports , peter moore

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