EA Sports has announced it will open a new studio in Austin, Texas that will create around 300 jobs.
The studio joins EA Sports' existing offices in Tiburon, Florida and Burnaby, British Columbia. It's part of the publisher's plans to expand its sports game label.
"It’s an exciting time for us as we continue the radical transformation of our business," said EA Sports boss Peter Moore.
"We must craft the proper infrastructure with talent that upholds the EA Sports strategic pillars: Innovate for the core, create value through live services and develop new experiences for new consumers. The expertise required means new jobs, many in functions that didn’t previously exist. Our business is changing and so are our needs for talent.
"Within the next year, we’ll be building a small team that will be focused on development on HD platforms.
This expansion won’t be limited to Austin, as we’re continuing to strengthen our talent pipeline within our core studios at EA Canada and Tiburon."