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EA takes aim at Activision

Ben Parfitt
EA takes aim at Activision

It might take a year or two to accomplish, but EA is intent on knocking Call of Duty from its perch.

EA Europe SVP Jens Uwe Intat has told MCV that the firm wants the resurgent Medal of Honor to outgun Activision’s powerhouse series.

The first Medal of Honor in three years hits shelves next month. It marks the first step in a crusade to overtake Call of Duty – and will rise in the same way FIFA beat Konami’s PES, Intat said.

“We certainly want to get back on top for shooters with Medal of Honor,” he said.

“We’re not going to outdo Call of Duty this year but it will get dangerously close. This is going to be a journey, as it has been with the way FIFA overtook PES.

“In the years to come, we’re definitely going to beat Activision and Call of Duty.

"The combination of digital marketing and advertising with the strength of word of mouth – something that really helped FIFA – should help the comeback

“We actually have two IP bullets in our gun; Battlefield. sold very well this spring and in some countries it came close to outperforming Call of Duty: Modern Warfare 2.”

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Tags: Activision , ea , sales , call of duty , black ops , medal of honor , bigger

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