In case you hadn’t noticed, Eminem’s most recent track Survival was used on an ad for Call of Duty: Ghosts.
But that was just the beginning of the marketing tie-up. A deal has been revealed “in close collaboration with GameStop” in the US that means those who pre-order the shooter with the retailer will receive a code to download Eminem’s The Marshall Mathers LP 2 for a discounted $8.99.
"The energy and intensity of Survival really matches Call of Duty: Ghosts," Eminem himself likely said in passing as part of a genuine conversation with an actual human being that was in no way facilitated or overseen by any PR representatives. "I'm excited to continue to be a part of the franchise."
Indeed, this isn’t the first commercial venture between the pair – Eminem had a track used in 2010’s Black Ops.
“Call of Duty is the ultimate adrenaline rush,” Activision publishing CMO Tim Ellis added. “It's the intensity and heart-pounding excitement you feel as the action unfolds. And Eminem embodies this same spirit and captures this in his music.
"The breadth of this program takes our partnership to a new level and will continue to unfold in the months to come. It's going to be a massive day in entertainment with the launch of Call of Duty: Ghosts and Marshall Mathers LP 2 both hitting on November 5th."