Facebook gaming on the decline?

Ben Parfitt
Facebook gaming on the decline?

The biggest 20 games operators on Facebook are combating a steady drop in daily user retention, an analyst group has said.

IHS Screen Digest claims that, during the first three quarters of 2011, the likes of Zynga and PopCap noticed a downward trend in user engagement.

User engagement is a specific metric that measures the ratio of daily active users versus monthly active users.

If the ratio is in decline, as the new data suggests, it means that those who log on to Facebook games every month are doing so less on a day-to-day basis.

Develop has more detail on the story.

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Tags: decline , gaming , trends , facebook

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2 comments

Could it just be that the general consensus is that Facebook games are rather rubbish?

Lee Hunt

Lee Hunt INDUSTRY
Oct 10th 2011 at 7:27PM

0 0

Although I could agree with Mr. Hunt, I also have to point out that a lot of people, myself included, are getting annoyed with the number of friends required for games on Facebook. With Zynga's games specifically it's also the number of items that we, the gamers, are required to ask our friends for. People are getting sick of it, and they are dropping such games because of it.

Neil Hilde

Neil Hilde ELITE GAMER
Oct 11th 2011 at 10:40PM

0 0