Ubisoft’s Far Cry 3 is the latest name to back this year’s Games Media Awards.
The first-person shooter will welcome guests in the reception area at Vinopolis, Bankside. The Games Media Awards takes place on October 18th and is hosted by Russell Kane.
Other new partners includes Trion’s Defiance, which has signed up as the pre-Drinks Party host. Square Enix’s Hitman: Absolution will get the drinks flowing at the After Show Party, while Nordic Games’ We Sing 80s will cap the night off with the rockaoke.
Finally, NCsoft joins Xbox 360, Need for Speed: Most Wanted, Nintendo, PlayStation and Metal Gear Rising: Revengeance as a gold partner.
“The Games Media Awards is one of the biggest nights for journalists and media brands in our industry so it’s fitting that one of the biggest games of the year will be celebrating with them in sponsoring the after party,” said Square Enix’s product manager Grant Tasker.
“Trion is once again proud to be sponsoring the pre-drinks party at the GMAs,” said head of European PR?Jonathan Goddard. “As we build anticipation for Defiance, launching in April 2013, this is a great opportunity to show our support to the UK games media.”
Other GMA partners include Gamescom and Indigo Pearl, who are event partners.
Green Man Gaming has backed the Top Tweeter category, Precise is supporting the Coverage by a Mainstream Website award, Sega is the sponsor of Games Writer of the Year, OnLive is on board for Games Website and THQ is backing Games Blog.
For more information, contact Kathryn.Humphrey@intentmedia.co.uk.