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Far Cry 3 unfazed by Call of Duty threat

Lauren Wainwright
Far Cry 3 unfazed by Call of Duty threat

Ubisoft is feeling confident about its upcoming open-world shooter Far Cry 3 – even though it launches just after Activision’s powerhouse franchise, Call of Duty.

Far Cry 3 was originally set for launch in September but was pushed back for to give Ubisoft’s Montreal studio more time to create a better game. It now releases two weeks after Black Ops II and will follow a long line of big name shooters including Medal of Honor: Warfighter and Halo 4.

“Far Cry has always been a little bit off the map in terms of the offer that it gives,” said Ubisoft brand manager Henri Guay. “People are going to continue to play Call of Duty and people are going to look for experiences that give them something a little bit different. We feel we’re in a comfortable spot.”

Far Cry 3 product manager Dan Hay adds that the game’s delay was the right move to ensure the title lives up to fan expectations.

“Far Cry 3 is a big game and there’s an expectation. We wanted to make it as great as it absolutely can be,” he said. “There were a couple of things we were talking about cutting from the game that I just couldn’t bear to take away from the consumer. So the reality is that we have made a very strategic choice.”

Guay added: “I think we’re in a lucky situation where Ubisoft, through all levels of the organisation, was ready to make a commitment to the brand. To have the support at an organisation level to say we’re committed was great.”

Far Cry 3 is due for launch on November 30th for Xbox 360 and PS3. A PC?version is also due.

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Tags: Ubisoft , sales , call of duty , christmas , far cry 3 , black ops II

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