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FIFA the star as digital grows at EA

Ben Parfitt
FIFA the star as digital grows at EA

The traditional gaming sector’s current digital crusader, EA, has reported a stellar digital performance for its fiscal Q1 ending June 30th.

Overall digital revenue for the period jumped 24 per cent year-on-year to $209m.

Revenues for free-to-play and micro-transaction content climbed 32 per cent to $70m. Mobile and handheld content increased nine per cent at 459m.

Most impressively, full-game download revenues increased by 39 per cent, reaching $32m. Subscriptions revenues fell 17 per cent to $48m.

The top digital revenue generators for the period were FIFA 11, Battlefield: Bad Company 2 and Dragon Age 2, with Mass Effect 2 DLC also getting an honourable mention from CFO and executive VP Eric Brown.

In the social network space EA currently has in the region of 32m monthly active users and 5m daily users. Playfish in particular saw revenue climb 75 per cent year-on-year.

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Tags: online , growth , ea , Digital , revenue , quarter

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1 comment

I wonder what impact Origin will have on retail?

Looking at EA's next big release, Battlefield3, the "Physical Warfare DLC" only available at retail (initally) has pushed a lot of pre-orders back to the high street. I spoken to people who've cancelled their pre-order's with Amazon to pre-order at Gamestation to get the DLC on launch day. This is an interesting development and a welcome one.

Could DLC also be sold at retail, by buying a redemption code for the game in store in much the same way as FrontierVille credits (and other Zynga games) are sold now? I cannot see why not.

Anthony Hunt

Anthony Hunt INDUSTRY
Jul 27th 2011 at 12:33PM

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