The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer.
The marketing plan for GAME is one of the chain’s broadest to date, focusing on the central tagline of ‘Every kind of deal for every kind of gamer’.
Ads are already running on the retailer’s website, with print, TV and social media advertising to follow. Each spot will focus on a different type of gamer, covering a mix of core and casual tastes.
“People will be able to identify themselves through our messaging and find the deal for them,” GAME’s head of PR Neil Ashurst told MCV.
“We understand not only what our customers play, but more importantly how they play – whether they’re playing video games out of competitiveness or a desire to exercise.
“It’s also about identifying with the gifters, who they are and of course who they are buying for.”
Meanwhile, Gamestation will build on last year’s successful Talk To The Gamers campaign.
This year, the Group has selected four Gamestation employees to star in ads that will appear in stores,
in the press and across outdoor sites in the North West and North East.
Ashurst said: “You’ll see these guys everywhere, and I think they look brilliant. It’s a great execution that will resonate with our audience.”