GAME claims nearly 50% of Vita launch sales

Ben Parfitt
GAME claims nearly 50% of Vita launch sales

Industry sources have told MCV that very nearly 50 per cent of all Vita hardware sold in the UK on launch week was purchased in a GAME or Gamestation store.

That, of course, is despite the fact that the chains were not carrying Ubisoft’s Vita launch line-up of Rayman Origins, Lumines, Michael Jackson: The Experience, Dungeon Hunter and Asphalt Injection.

“As much as the world wants to bash GAME at the moment, you can’t escape the fact that if you’re launching new hardware or a big game there’s no better launch partner than GAME,” a publisher exec admitted to MCV in an off the record capacity.

“Obviously its position is threatened by not carrying some new games, and with every new release they miss the problem gets worse. But if Microsoft or Sony announced a new machine tomorrow or Nintendo surprised us with an early Wii U release they’d be mad not do whatever it took to get GAME on board.”

The source asserted that, in its opinion, “there’s no better way of getting games and consoles to gamers in the UK” and said that in his experience a game launch coordinated with GAME was nearly always more effective than other options, such as a supermarket entrance display or national print ad campaign.

“Sony owes GAME a lot for getting Vita off the ground in the UK,” the source added. “Some other publishers would do well to recognise this.”

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Tags: GAME , Retail , PlayStation , uk , Vita , launch , sales , share , gamestation , percentage

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2 comments

What is the sales figure for units sold at retail in the UK?. I read its between 40000-60000 units, if thats true that is a poor launch. I personally believe the vita is a very good bit of kit (not the 3G version) and it would have done better with a September release it is after the dry summer holiday period and its not dumped with a bunch of game releases but FIFA.

Kevin Garraway

Kevin Garraway INDUSTRY
Mar 6th 2012 at 6:43PM

0 0

I think Nintendo should sort out their differences with Game as they are likely to be launching the next console. if they continue not to support them through the rough period they are currently going through I don't think the Wii U will be very successful in the UK.

Paul Hurst

Paul Hurst INDUSTRY
Mar 8th 2012 at 10:17PM

0 1