Investors have responded kindly to the latest reported results at US retail, as game companies such as Activision Blizzard and Electronic Arts are seeing strong increases in share prices this week.
Games Industry reports both Activison and EA hit 52-week highs on Tuesday. At time of writing, Activision was trading up approximately 2 per cent to $21.83, while EA jumped 3 per cent to $36.79.
Nintendo, Take-Two and Ubisoft also saw upticks in wake of the May 2014 retail results. Take-Two jumped 3 per cent to $21.19, while Ubisoft and Nintendo rose around 1 per cent.
The latter two companies boasted the top two selling software titles, Watch Dogs and Mario Kart 8, in NPD's latest report.
Both hardware and software sales saw significant year-over-year increases during the period, with PS4 leading the former category for its fifth consecutive month.