GAME 'won't be drawn into a price war'

Christopher Dring
GAME 'won't be drawn into a price war'

GAME CEO Ian Shepherd believes the Group can be a major player online without being drawn into a price war.

The firm’s major online rivals – including new arrivals Asda and GameStop – have been aggressive on price in a bid to win market share. But Shepherd believes that GAME can still compete with these firms without adopting loss-leading tactics. 

“When a new game comes to market, some of our competitors will only have one vehicle, which is headline price,” he said.

“We have other ways of giving value to our customers – reward points, trade-ins, exclusive versions. We can deliver terrific value, whilst not getting dragged into the worst excesses of some of the competition on prices.”


Tags: GAME , Retail , price , video games , shepherd , war

Follow us on

  • RSS

Add a new comment

You need to be logged in to post comments. If you do not have an account then please register.



There are no comments yet, be the first to add one!