Online auction giant eBay is hitting the High Street this week with the support of at least two games retailers.
Both Zavvi and Comet will have a presence at eBay’s temporary Christmas Boutique store in London’s West End from Thursday, December 1st to Monday, December 5th. Customers will be able to browse real life items in the shop, use a smartphone to scan the QR codes beside them and buy products online, with discounts of up to 70 per cent.
Online retailer Zavvi and electronics specialist Comet will have a range of goods on display to promote their own individual eBay pages. Zavvi is planning on selling Xbox 360, PS3, Wii and 3DS games including a selection of EA titles, Forza 3 on 360, Yoostar 2 on PS3, Just Dance on Wii and The Legend of Zelda: Ocarina of Time 3D on the 3DS.
“We are very excited to be taking part in the eBay Christmas Boutique and will be providing some of our best selling items on eBay,” Paul Gedman, CEO of consumer for Zavvi.com, told MCV.“Our customers are big gaming fans clued up on all the latest technology, so we really hope they head down to take a look. What better way to be inspired, hunt for the best deals, and have fun shopping with ease and convenience using just their smartphone?”
The store will open from 10am to 6pm each day at 34 Dean Street in London. Ubisoft used the same store-for-hire to promote its Child of Eden Kinect game in June this year.