Exhibitors that book their place at this year's Gamescom will save 15 per cent – but only before February 15th.
The organisers of the trade and consumer show have confirmed the early booking period ends in two weeks time, after which exhibition spaces will return to full price.
"Favourable conditions" have also been promised to early bookers that apply for spots in both the Business and Entertainment halls.
Gamescom 2013 will once again take place at Cologne's Koelnmesse from August 21st to August 25th - with August 21st as a trade-only day.
Last year over 600 companies from 40 countries exhibited at Gamescom. Their stands were visited by 275,000 attendees, of which 24,500 were members of the trade from 83 countries.