GameStop: Breaking streets dates is not part of our plan

Ben Parfitt
GameStop: Breaking streets dates is not part of our plan

The UK arm of retailer GameStop has insisted that it intends to observe street dates in the future.

Some customers who pre-ordered Gears of War 3 last week received their copies as early as Saturday (September 17th) – complete with a note requesting that users refrain from playing until tonight.

Last month GameStop launched its first big-tile promotion on its .co.uk portal, offering Ubisoft’s Driver: San Francisco for an eye-watering £21.97. Some copies of that game arrived two days before its official UK release.

However, customers expecting more to come in the future might be disappointed.

“It was actually a mistake it moved through Royal Mail system quicker than anticipated and nobody should have got it until release,” a GameStop.co.uk spokesperson told MCV of the note included with copies of Gears of War 3.

“The note was just a provision in case some people got it today instead of tomorrow. Release dates are very important part of the launch of any game and we view them as vital to the industry.

“It’s early days and we are working hard to give the consumers the best experience we can but breaking streets dates is not part of our plan.”

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Tags: Ubisoft , online , video games , selling , gears of war 3 , gamestop , driver , san francisco , early , shipping

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1 comment

It would be interesting to know if any punishment was issued for the street date breech. A small online retailer with the exact same explanation of street date breech, and as a first offense was punished. Royal Mail some how managed to be awesome for a change which resulted in the following new releases (from multiple publishers) being deliberately delivered late to us (on release day, which is ridiculous for an online retailer to cope with). The worst part was we weren't told this was going to happen. The truth soon became apparent when all of our competitors/friends in the industry had their stock on time as usual and we confronted the distributor.

In addition we were shunned by other account managers as it had seemingly been made clear to the distributor's account managers we were now evil - without actually explaining to them what happened. Ironically larger retailers who broke the same release date, but deliberately rather than accidentally, and the subsequent release date of the title we were forced to receive delivered late as punishment, weren't punished at all. Nice & fair ey.

Ultimately our fault for breaking street date via Royal Mail first class yes, but punishments should be proportionate and non discriminatory.

Darren Bennett

Darren Bennett INDUSTRY
Sep 20th 2011 at 2:34AM

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