GameStop's Paul Raines has confirmed the retailer is exploring funding development of exclusive game content, though the CEO claims the firm would not involve itself in any form with the creative process.
In an interview with Time, Raines explained that the recent reports stating as much were conceived over a misconception – also noting that the discussions surrounding the subject were “very early on.”
"When you think about the business of gaming and the cost of developing games, we think there's an opportunity to put capital at risk with publishers and developers in exchange for exclusive content that would be distributed through our online platforms, in stores, our download business, et cetera," Raines said.
"You won't see us involved in the creative process. That's not something we do well."
"I think we'd be foolish to tell developers how to develop games or publishers how to bring product to market. That's what they do extremely well. What we'll do well is put capital at risk and help distribute and connect with PowerUp Rewards customers. That's really the extent of what we're talking about.”