Other gaming companies mentioned include Microsoft and Sony, though not for their gaming output – instead it’s the Zune MP3 player, Windows Vista and Blu-ray feeling Fortune’s wrath.
Of the Zune, Fortune stated: “Microsoft's latest answer to the iPod, with 120 gigabytes of storage and a 3.2-inch high-resolution colour screen, is a vast improvement over the original Zune, which debuted in 2006. But the new Zune faces the same problem as the iPod – smartphones and other Web-enabled devices chock full of features (think iPhone) threaten to render these one-trick players obsolete.”
Vista takes a bit of a bashing too: “Need we say more? Only two machines with Microsoft's latest version of Windows appear on Amazon's list of 25 top-selling laptops - the fastest growing segment of PC sales. Apple's MAC OS X and Microsoft's seven-year-old Windows XP dominate the roster.”
And Sony isn’t safe, either, with it’s standalone Blu-ray player being highlighted: “Unlike the Beta vs. VHS video format battle two decades ago, Sony won this war over the next generation of DVDs. But the victory over Toshiba's HD-DVD standard didn't help move Sony's pricey DVD players off store shelves. ‘The format war was a good excuse[for consumers to put off their next DVD purchase,’ said Majestic Research analyst Richard Klugman. ‘Now people are asking: 'Is it worth it?’”
Along with Spore, the lsit also featured the T-Mobile G1 Google phone, Apple’s MacBook Air, the Nikon D90 DSLR digital camera, Sprint’s North American WiMax service and the Navigon 7200 GPS.