Microsoft's SentUAMessage was named best games broadcast at last night's Games Media Awards.
The regular on-console programming is part of the Inside Xbox channel's editorial content and hinges on reader feedback and community input.
Editors Dan Maher and Andy Farrant took the stage to collect the prize, beating repeat-winner One Life Left and other nominees.
The Games Media Awards are hosted every year by Intent Media, the publisher of leading trade publications MCV and Develop.
Grainger Games was headline sponsor. Trion Games sponsored the pre-event party, and Namco Bandai sponsored the after-party, during which Rockaoke was presented by We Sing (Nordic Games).
Gold partners were Xbox 360 (Microsoft), Codemasters, Battlefield 3 (EA), PS Vita (Sony), Ubisoft, Super Mario (Nintendo) and OnLive.
Silver partners were Namco Bandai and Capcom (sponsors of the after-party), Trion Worlds (pre-drinks event sponsor), Gamescom and We Sing (Nordic Games) which sponsored the after-event bandaoke.
PES 2012 (Konami), Sonic Generations (Sega), NC Soft, Rising Star Games, Green Man Gaming, The Games Tribe, The Darkness II (2K Games) and Venatus Media each sponsored individual awards.