Grainger Games has told MCV that it will kick off a heavy-duty expansion plan in the coming months.
The retailer hopes to build on the successes of last year, which included the rebranding of its existing stores and the extension of its distribution and head office facility.
Grainger also established seven new stores, including its successful Hull branch.
“2010 promises to be even more special for us as we continue our expansion plans into new territories, and it marks the first year of our three year expansion programme,” said owner and managing director Stephen Bowyer.
“We have a feeling that 2010 will move Grainger Games further forward in the minds of our customers and in the wider market. We feel the future is very bright indeed.”
The first phase will be the creation of new stores, following on from the successful openings last year. Buying director Chris Harwood told MCV these plans are already in motion.
“Our three year plan of store openings is set and we have already identified 2010’s target towns,” he said.
“We have learned from our new Hull store that Grainger’s brand, value-led customer proposition and customer-focused service approach are what our customers want.
“The feedback from customers to the changes we made to the look and feel of our stores has been amazing, which is really encouraging.”
Bowyer also said the company is actively seeking new partnerships with a variety of firms that will offer the indie chain new opportunities across a range of business channels.
“We are in discussion with some very interesting businesses that feel they can add value to improve our overall proposition,” he said. “It’s a great place to be at the moment – it’s all very exciting.”