The narrative for this Q4 has already been written to some extent, but the industry’s big triple-A’s are looking to prove it wrong.
Both the UK and US markets are significantly down year-on-year and the belief that the market has peaked and consoles are losing popularity is becoming increasingly commonplace.
A host of big titles throughout the quarter have sold is far fewer numbers than we would have hoped, with notable exceptions like FIFA 13 and Borderlands 2 providing the few highlights.
We already know that Halo 4 failed to match the week one UK sales numbers of both Halo 3 and Halo Reach. If Black Ops II has managed to break records we’ll likely hear about it today or tomorrow, though some think there's a chance this won't happen.
But hope lingers.
Amazon revealed last night that Black Ops 2 has broken its internal records to become the most pre-ordered game ever.
And now Microsoft reckons that halo 4 is on track to amass $300m in its first week and inch above Halo 3 to become the biggest launch in the series’ history. The game already made $220m in its first 24 hours, smashing any comparable Hollywood records.