HMV ramps up games marketing "to attract former GAME customers"

Ben Parfitt
HMV ramps up games marketing

A video games themed in-store marketing campaign will kick off at entertainment retailer HMV later this month.

“There is an opportunity from a price and promotional perspective,” marketing and ecommerce director Mark Hodgkinson told Marketing Week. “[There is] also a long-term opportunity to attract and keep hold of former GAME customers.”

HMV’s not the only one, either.

Tesco has kicked off a major games promotion on the back of its “Home of Gaming” campaign while Sainsbury’s has done the same, stating that “customers can be assured that they can get the most popular games and consoles from us at outstanding value, whilst doing their weekly shop”.

Blockbuster, too, while shying away from public statements, has been ramping up its game offer with a number of GAME-like trade-in deals.

And let’s not forget, either, that it did toy with a spot of skulduggery  before deciding to play nice.

With GAME now in safe hands, OpCapita will be wanting to get the retailer back up to speed ASAP to prevent its rivals making too many inroads.

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Tags: GAME , Retail , HMV , gaming , marketing , increase

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